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ASH WILLIAMS FROM ASH vs EVIL DEAD IS COMING TO DEAD BY DAYLIGHT

Press Release by, Critical Hit Consulting

Montreal, Canada—March 28, 2019—Behaviour® and global content leader Lionsgate (NYSE:LGF.A, LGF.B) are taking PAX East by storm today by announcing a new survivor for the game Dead by Daylight®: the demon hunter par excellence, Ash Williams, from the acclaimed STARZ Original Series Ash vs Evil Dead. The new survivor will be available in-game on April 2nd. The Montreal-based studio also worked with Amazon to implement GameOn Tournament Organizer, a Twitch extension that empowers streamers to build and engage with their community by generating casual competitions inside the Twitch experience.   A NEW SURVIVOR: ASH WILLIAMS FROM ASH VS EVIL DEAD

Ash Williams arrives as the blowhard heroic monster fighter. 30 years after encountering creatures of unspeakable evil that cost him his hand he returned in Ash vs Evil Dead as America’s oldest one-handed stock boy. Now, he’s back again in Dead by Daylight.

This DLC includes:

        –     One Survivor and Perks: Ash Williams

Ash Williams will be available in the in-game store on PC through Steam and other digital distribution channels and on PlayStation 4® and XBOX One on April 2nd.

On March 28th to 31st, attendees at PAX East will get to play as Ash exclusively for the first time at the Dead by Daylight booth (13109). For more information follow @deadbybhvr on Twitter.

Trailer:

AMAZON GAMEON TOURNAMENT ORGANIZER

Behaviour is excited to team up with Amazon to bring the GameOn Tournament Organizer to Dead by Daylight. With this Twitch Extension, streamers invite their community to join them in casual competitions easily accessed from within the game. The GameOn Tournament Organizer integration for Dead by Daylight is currently in Beta, and our Fog Whisperers – 50 broadcasters who are actively engaged in the game’s community – can create Twitch challenges and engage fans to participate and compete against one another.

You can learn more about GameOn and its Twitch Extension here. About Dead by Daylight

Dead by Daylight is an asymmetrical multiplayer horror game in which one crazed killer hunts four friends through a terrifying nightmare. Players take on the role of both killer and survivors in a deadly game of cat and mouse. It’s a mature gamer take on the thrills of hide and seek. Dead by Daylight is available on PC and consoles. About Behaviour Interactive

Established in Montreal, Behaviour Interactive is Canada’s largest independent game developer, employing over 475 talented people. The studio has sold more than 60 million games on every platform since their beginnings in 1992. The company’s activities are divided within four business units: Digital, Studios, Mobile Publishing and Business Solutions. They collaborate with many of the world’s top brands and corporations among which Activision Blizzard, Air Canada, Bombardier, Codemasters, Double Down, Disney, DreamWorks, EA, GAEA, HBO, La Capitale, Microsoft, NBC Universal, Pixar, Sony, Starbreeze, Ubisoft, and WB Games. For more information, visit bhvr.com.About Lionsgate

The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world. In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies. Lionsgate’s content initiatives are backed by a nearly 17,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

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